As part of the partnership, Superhero Holdings Pty Ltd, the group’s parent company, will use Automic to manage its share registry following its recent $25 million capital raise.
In a move expected to further strengthen Automic Group’s position in the market and grow Superhero’s 70,000-strong customer base, the 2 million plus shareholders will soon have the ability to hold their shares in Superhero trading accounts.
Automic CEO Paul Williams said today, “Partnering with Superhero was an exciting opportunity for our two businesses to work together given we are both working to modernise financial and investment services using technology – there’s a real synergy there.”
“We look forward to supporting Superhero’s growth through our intuitive online registry portal, and enabling all shareholders to seamlessly access Superhero’s share trading platform.”
Superhero Co-Founder and CEO John Winters said, “The Automic partnership makes sense to us due to our alignment in being technology led and considering the impact every decision we make will have on the customer experience.”
“It’s an exciting time for Superhero: we’re growing rapidly, getting set to launch our flagship product Superhero Super, and taking our next steps towards an IPO,” said Mr Winters.
Superhero Co-Founder & CTO Wayne Baskin said, “We’re delighted to have partnered with Automic as it allows us to welcome new customers to the Superhero platform while continuing to focus on improving our offering to our existing customers.”
“Over the past month we’ve introduced hundreds of new features to the Superhero platform. Our focus remains on making investing understandable and affordable while keeping our platform easy to use by making continual improvements based on what our customers want,” Baskin said.
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