She’s on the Money Founder and Zella Wealth Director Victoria Devine has stepped into the world of online investment management to meet a growing demand from her community of over 160k and to assist those falling into the advice gap in Australia.
This week she’ll launch the She’s on the Money online investment platform, powered by Six Park, to provide investors with a trusted way to access diversified and affordable investing, including sustainable investment options.
“The number one question our community asks is ‘Where do I invest?’. A lot of these people are already using savings and investing apps, but they want to take their investments to the next level,” said Victoria.
“Women are highly motivated to invest, but there’s a lot of uncertainty out there and that’s when we realised there’s a massive problem and a huge gap in the market,” says the host of Australia’s number one business podcast.
“There are so many platforms encouraging people to pick stocks, but doing it yourself requires time and experience; it’s not the way for most people to build their wealth and I want to give my community more support than that.
“But the cost of getting financial advice – particularly as you are building your wealth – is simply too expensive for many of my community.
“So I knew I had to provide a solution but not just anyone has the experience and ability to build and deliver an affordable, professional investment management service from scratch.
“We’re very careful about who we align with and we engaged in a long process of research and due diligence to find a suitable partner. Six Park has proven to have an impressive pedigree in its Investment Advisory Committee, extensive experience, an understanding of our audience and a professional approach to partnerships. Six Park’s investment philosophy also aligns really strongly with our approach at She’s On The Money.
“We want our community to think long-term, we want them to be well-diversified, and we want them to be able to get a well-assembled investment portfolio that aligns with their goals and level of experience.”
Recently named in the Forbes 30 under 30 list, Victoria said she sees a once in a lifetime opportunity to change a generation’s financial literacy and wealth position.
“I was once turned away from a financial adviser and I know what it feels like to feel financially lost and like you’re missing out on services and opportunities that the wealthy take for granted.
“That’s why taking this step to be part of the solution is so important. As financial advisers we all need to work together to help people. Different clients have different needs, and different business models can meet all of those needs. We need to stop worrying about the competition, stop seeing technology as a threat and stop saying it’s too hard to address the advice gap and throwing our hands in the air. It’s time for solutions – not in five years’ time. Now.”
Co-CEO of Six Park Pat Garrett said it was refreshing to work with someone so passionate about financial literacy who clearly sees the problem and is enthusiastic about actively helping to solve it.
“It certainly aligns with our passion, which is what makes this partnership so great,” said Pat.
“We want to help more Australians in real and tangible ways and we’re pleased to be collaborating with She’s On The Money at a time when so many women are already voicing a desire for help with investing.
“The spotlight on investing is brighter than ever before, with many Australians actively interested in entering the market, if they haven’t done so already. That’s great news, but we are now determined to help people make smart choices so their investments perform and build their wealth for the future.”
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