Subscriptions streaming services soared in popularity during 2020 as most consumers were either stuck in their homes, yet the market has changed with a greater focus on content and less on price sensitivity.
Many consumers pay for this entertainment by credit card, but the prevalence of new streaming services — and other factors such as rewards programs — are starting to influence users’ payment habits. Some value rewards more than others, and price sensitivity varies by age group.
And with Netflix’s recently announced crackdown on password sharing, more consumers are going to have to decide how they want to pay for their streaming entertainment.
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