Artificial intelligence and voice assisted payments are among the more sophisticated, smarter innovation that can take e-commerce to the next level.
Many e-commerce business owners have already begun using AI tools to better understand their clients and optimize their sales opportunity with shoppers. However, perhaps even more important is AI’s role in making the shopping experience a seamless one for shoppers. AI solutions can significantly improve the shopper experience with more advanced customer service capabilities than before, as well as features such as improved site moderation so that shopping platforms aren’t inundated with false or “astroturfed” product reviews which can damage brand reputation.
Another recent trend in the e-commerce world has been the rise of voice technology. The introduction of digital assistants, like Amazon Echo and Google Home, has already introduced new ways for people to interact with brands through voice-activated online browsing. This voice browsing has been widely adopted by customers, and now, voice commerce is on the rise too.
Voice commerce is the term used to describe any transaction with a business that occurs using a voice device. This opened a new channel for eCommerce businesses to sell and grow their businesses. In fact, it is estimated that by 2020, voice commerce will generate a total of $40 billion in sales in the U.S. alone.
Also, the integration of online and brick-and-mortar (through delivery options, like buy-online-pick-up-in-store and buy online-return-in store) will likely be crucial to offering a seamless experience for customers. According to the Think with Google report, last year, 78% of U.S. holiday shoppers used three or more channels to do their holiday shopping, and 58% of shopper-reported purchases were made online.”
Google anticipates the number of multichannel shoppers growing in 2020, with 47% of consumers will shop with retailers that have options for buy-online-pickup-in-store (BOPIS) as well as curbside pickup and 53% of consumers will shop with retailers that offer contactless shopping.
Businesses looking to dominate the online market must prepare themselves to adopt the latest trends as soon as possible in a year that will surely test the survival of many businesses.
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